Here’s how it works. First, you attach peroxide-loaded whitening strips to your top and bottom teeth. These are self-adhesive and dissolving, so there’s no plastic left in your mouth after each treatment. With the strips in place, you put a custom mouthpiece between your teeth, plug it into your iPod (or any music source), and turn the sound all the way up. The mouthpiece also includes headphones so you can listen to the music while you’re whitening, but frankly you can hear the audio just fine through the bone conduction of your jawbone. You see, the Rock My Teeth system pipes music into the mouthpiece and, according to Williams, uses that energy to enhance the whitening process. The way he describes it, “ordered sound” (like music) is the same as light energy, which has long been used in professional whitening environments to get teeth white, quick. (In fact, Williams sold his rights to one of these systems to another company for north of a million bucks.) The energy, he says, stimulates the peroxide and provides for a better, deeper, faster whitening process.

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