The pet obsession in Japan continues to reach epic levels of absurdity. The latest example of this trend comes from the creators of the Cool&Hot comfort pad for dogs.

As the name indicates, the pad allows your pooch to enjoy soothing cool temperatures in the summer and warm pulses of heat in the winter. This device might not be considered so crazy if it wasn’t for the price: a cool 18,500 yen ($173). For those prices it’s just a matter of time before we see the first K-9 latté drinks rolled out.

[Via]